URO

“URO” is the Japanese name for a hole that naturally opens in a tree.

A smirk from the gap.

We set up in the gap.
To the places and the systems that most people in the world don’t pay attention to.
We implement them as if we were playing a prank.

Our affiliations, backgrounds, and specialties are all different.
If we were to compare, we are a group of only the weird ones in the class.
It’s chaos. It’s not an exaggeration to say that it’s a clash of personalities.

When such members find a gap, they gather, plan, and create.
What is there at the end of the chaos?
We will make something that will make you smirk while we smirk ourselves.

Trick creative group URO

Works

「UBUGOE」

April 21, 2022 - April 24, 2022 @Shibuya Ward Office (Old) Second Mitake Branch Office
July 15, 2023 - July 16, 2023 @Oyu Art Fest FLOU

It lets out a first cry in the digital sea,
How many cries were heard in the digital sea today?
The era has come when anyone can create a work of art.
The digital sea is becoming wider and deeper day by day.
We create freely and sometimes irresponsibly into the sea.
We have visualized the life activities that occur in the sea.
What will you think when you see them off?

「MISEMONO」

“The Show House”

October 21, 2022 @Ochanomizu Solacity

“MISEMONO” is the Japanese name for a show or an exhibition. It can also refer to a curiosity, a spectacle, or a freak show. The word is derived from the verb “misemasu”, which means “to show” or “to display”.

Are you the one who fascinates or the one who is fascinated?
What lies before you is a world created by someone’s scheme.
Will you live your life as a consumer forever?
Or will you become a conscious consumer?
A space-making that can be a turning point in your life.
What kind of life will you lead from tomorrow?

「BOT-ON」

「BOT-ON」

March 11, 2023 - March 19, 2023 @Ameyoko Plaza Shopping Street in Ueno, Tokyo
May 5, 2023 - May 7, 2023 @SICF23 EXHIBITION B
July 15, 2023 - July 16, 2023 @Oyu Art Fest FLOU
July 25, 2023 - August 5, 2023 @0 // 2023 Public Visuals Exhibition | √K Contemporary

What lies before you is the end of the words that overflow.
The modern world is flooded with too many words.
Words that lack accuracy that are seen on SNS.
Words that are standardized and do not convey feelings.
Words that remain in your heart after being told by someone.
Flush away the words that you want to cut off.

Support: Digital Hollywood University | Coffee by Jalana

「UROURO」

We set up a social experiment in the city of Tokyo.
The year 2021 when wearing masks was normal.
What will be the next normal?
Maybe the next thing after masks will be HMDs.
“URO-URO” is the Japanese name for wandering around. Playing on the team name “URO”, we wandered around the city.
We recorded the year 2021 that will never come back.

Walk with Mixed Reality in 2021 Tokyo - social experiment｜UROURO

SHO-KA

SHO-KA is a project that spontaneously showcases the kotodama of words.
Kotodama is a traditional belief in Japanese culture that there is a spirit that resides in every word that we utter.

For example, suppose a fiery emotion is born.
First, digest that emotion by putting it into words.
Then sublimate those words and make them flesh and blood.
Sublimation is a process of transforming something lower into something higher, such as turning base metal into gold or sexual energy into spiritual power.
Flesh and blood is a metaphor for making something abstract into something concrete, such as embodying an idea or a principle.
Only then can you extinguish the fire.
This project captures the natural activity of humans and pushes it into the work.

SHO-KA is also a wordplay on the words shouka (消化) and shouka (昇華), which mean digestion and sublimation respectively.
The project name uses the same pronunciation but different kanji characters to create a pun.

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Monsters

Toshiki Tachibana

Gui-Gui Push-push-in-charge

Born in Tokyo in 1998. He started performing in musicals at the age of 3, and has been active since his childhood, such as playing Rantaro in the musical “Nintama Rantaro Part 1” and dubbing Harry Potter and the Deathly Hallows Part 2. In high school, he studied comprehensive arts under the actors of Bungakuza and the New National Theatre, and then pursued video expression based on physical expression at Digital Hollywood University. He is currently producing content in the field of art x business at hackjpn. He is involved in the production and operation of YouTube videos for many celebrities, and handles tasks such as direction, shooting, editing, and live streaming.

Moka Kawaguchi

Ton-Ton Tap-tap-in-charge

Born in Tokyo in 1999. Currently a M2 student at Digital Hollywood Graduate School and a member of the creative company “PARTY”. She has been making videos since high school and produces works using hand-drawn animation and 3DCG. Currently, she mainly creates interactive works such as installations and media art. She won the Excellence Award at the 2018 Tokyo International Projection Mapping Award Vol.3, the Digital Frontier Grand Prix and the Best Art Award in 2021, etc.

Yuta Kikawada

Kata-Kata Clack-clack-in-charge

Leveraging his experience in mobile app development and PM, he is currently launching a startup with the theme of “I want to make this happen”. He is engaged in IoT-related businesses. As a software engineer, he also developed cross-platform apps that can be used on smartphones and PCs anytime, anywhere, by anyone, and is still active as a developer. He is currently researching image recognition and natural language processing using machine learning, as well as virtualization and cloud infrastructure at the infrastructure level.

Kazuki Omizo

Biri-Biri Zap-zap-in-charge

Born in Chiba Prefecture in 1998. After working as an operation engineer for a streaming service, he is now in charge of technology-side production at otuA Co., Ltd. He is involved in the overall creative and operation, covering both hardware and software aspects, including design.

Russell Kuwayama

Nuri-Nuri Paint-paint-in-charge

Born in 1998. A wandering illustrator.

Reina Hiramatsu

Niya-Niya Smirk-in-charge

Born in Aichi Prefecture in 1997. She became addicted to games when she was in fifth grade and felt a sense of disappearing, so she appeared in NHK dramas for three years from sixth grade. She became interested in the behind-the-scenes of drama production and wanted to be on the side that creates. In high school, she was involved in live event management and MC, and video production, and after graduating from high school, she lived a wandering life for a year. After wandering, she entered Digital Hollywood University and created media art with the theme of discomfort. Her hobbies are ruins and haunted houses.

Japanese onomatopoeia that appear in

Niya-Niya にやにや : This is a sound that describes a smile or a grin, especially when someone is feeling smug, mischievous, or satisfied. It can also be used as a verb to mean “to smirk” or “to grin”.

Ton-Ton とんとん : This is a sound that describes a light tapping or knocking, such as when someone is hammering a nail, tapping a keyboard, or knocking on a door. It can also be used as an adverb to mean “smoothly” or “without trouble”.

Kata-Kata かたかた : This is a sound that describes a clattering or rattling, such as when someone is typing on a keyboard, using a typewriter, or shaking a dice. It can also be used as an adverb to mean “noisily” or “loudly”.

Nuri-Nuri ぬりぬり : This is a sound that describes a rubbing or smearing, such as when someone is coloring a picture, applying makeup, or spreading butter. It can also be used as a verb to mean “to color” or “to paint”.

Biri-Biri びりびり : This is a sound that describes a crackling or zapping, such as when electricity is flowing, sparks are flying, or something is being electrocuted. It can also be used as an adjective to mean “shocking” or “thrilling”.

Gui-Gui ぐいぐい : This is a sound that describes a pushing or forcing, such as when someone is applying pressure, exerting force, or drinking quickly. It can also be used as an adverb to mean “forcefully” or “aggressively”.

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