“URO” is the Japanese name for a hole that naturally opens in a tree.

A smirk from the gap.

We set up in the gap.
To the places and the systems that most people in the world don’t pay attention to.
We implement them as if we were playing a prank.

Our affiliations, backgrounds, and specialties are all different.
If we were to compare, we are a group of only the weird ones in the class.
It’s chaos. It’s not an exaggeration to say that it’s a clash of personalities.

When such members find a gap, they gather, plan, and create.
What is there at the end of the chaos?
We will make something that will make you smirk while we smirk ourselves.

Trick creative group URO





April 21, 2022 - April 24, 2022 @Shibuya Ward Office (Old) Second Mitake Branch Office
July 15, 2023 - July 16, 2023 @Oyu Art Fest FLOU

It lets out a first cry in the digital sea,
How many cries were heard in the digital sea today?
The era has come when anyone can create a work of art.
The digital sea is becoming wider and deeper day by day.
We create freely and sometimes irresponsibly into the sea.
We have visualized the life activities that occur in the sea.
What will you think when you see them off?



“The Show House”

October 21, 2022 @Ochanomizu Solacity

“MISEMONO” is the Japanese name for a show or an exhibition. It can also refer to a curiosity, a spectacle, or a freak show. The word is derived from the verb “misemasu”, which means “to show” or “to display”.

Are you the one who fascinates or the one who is fascinated?
What lies before you is a world created by someone’s scheme.
Will you live your life as a consumer forever?
Or will you become a conscious consumer?
A space-making that can be a turning point in your life.
What kind of life will you lead from tomorrow?




March 11, 2023 - March 19, 2023 @Ameyoko Plaza Shopping Street in Ueno, Tokyo
May 5, 2023 - May 7, 2023 @SICF23 EXHIBITION B
July 15, 2023 - July 16, 2023 @Oyu Art Fest FLOU
July 25, 2023 - August 5, 2023 @0 // 2023 Public Visuals Exhibition | √K Contemporary

What lies before you is the end of the words that overflow.
The modern world is flooded with too many words.
Words that lack accuracy that are seen on SNS.
Words that are standardized and do not convey feelings.
Words that remain in your heart after being told by someone.
Flush away the words that you want to cut off.

Support: Digital Hollywood University | Coffee by Jalana




We set up a social experiment in the city of Tokyo.
The year 2021 when wearing masks was normal.
What will be the next normal?
Maybe the next thing after masks will be HMDs.
“URO-URO” is the Japanese name for wandering around. Playing on the team name “URO”, we wandered around the city.
We recorded the year 2021 that will never come back.

Walk with Mixed Reality in 2021 Tokyo - social experiment|UROURO




SHO-KA is a project that spontaneously showcases the kotodama of words.
Kotodama is a traditional belief in Japanese culture that there is a spirit that resides in every word that we utter.

For example, suppose a fiery emotion is born.
First, digest that emotion by putting it into words.
Then sublimate those words and make them flesh and blood.
Sublimation is a process of transforming something lower into something higher, such as turning base metal into gold or sexual energy into spiritual power.
Flesh and blood is a metaphor for making something abstract into something concrete, such as embodying an idea or a principle.
Only then can you extinguish the fire.
This project captures the natural activity of humans and pushes it into the work.

SHO-KA is also a wordplay on the words shouka (消化) and shouka (昇華), which mean digestion and sublimation respectively.
The project name uses the same pronunciation but different kanji characters to create a pun.

[Ambient] 24/7 Live Stream [FLOW DHU product010] - YouTube



Japanese onomatopoeia that appear in

Niya-Niya にやにや : This is a sound that describes a smile or a grin, especially when someone is feeling smug, mischievous, or satisfied. It can also be used as a verb to mean “to smirk” or “to grin”.

Ton-Ton とんとん : This is a sound that describes a light tapping or knocking, such as when someone is hammering a nail, tapping a keyboard, or knocking on a door. It can also be used as an adverb to mean “smoothly” or “without trouble”.

Kata-Kata かたかた : This is a sound that describes a clattering or rattling, such as when someone is typing on a keyboard, using a typewriter, or shaking a dice. It can also be used as an adverb to mean “noisily” or “loudly”.

Nuri-Nuri ぬりぬり : This is a sound that describes a rubbing or smearing, such as when someone is coloring a picture, applying makeup, or spreading butter. It can also be used as a verb to mean “to color” or “to paint”.

Biri-Biri びりびり : This is a sound that describes a crackling or zapping, such as when electricity is flowing, sparks are flying, or something is being electrocuted. It can also be used as an adjective to mean “shocking” or “thrilling”.

Gui-Gui ぐいぐい : This is a sound that describes a pushing or forcing, such as when someone is applying pressure, exerting force, or drinking quickly. It can also be used as an adverb to mean “forcefully” or “aggressively”.


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